For the occasion of World TV Day, Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ad recall.
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
Key media alliances celebrate the trustworthiness of TV on the occasion of World Television Day.
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving individuals of some of their favourite brands, Thinkbox was able to use behavioural economics to surface how brands operate at a subconscious level, and what happens when we lose them!
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