About the initiative
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
Each year ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and EBU (European Broadcaster Union) join forces with various industry actors (see full list of partners here) to promote World Television Day widely across the globe, with a focus on a specific topic such as the trustworthiness or premium content which television provides.
The promotion is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes.
The member sales houses of egta are each year encouraged to organise creative events around this special day. Examples from previous years include topical TV shows, specialised ad breaks, the launch of a new TV channel, brand activations for media agencies, and many more.
Initiative launched by
egta is the association representing television and radio sales houses, either independent from the channel or in-house, that market the advertising space of both private and public television and radio stations throughout Europe and beyond. egta fulfils different functions for its members including regulatory issues, audience measurement, sales methods, interactivity, cross-media, new media etc. During its 40 years of existence, egta has become the reference centre for television & radio advertising in Europe. egta counts over 140 members across more than 40 countries.
The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media organizations, with Members in 56 countries in Europe and beyond. The EBU’s mission is to defend the interests of public service media and to promote their indispensable contribution to modern society. It is the point of reference for industry knowledge and expertise. The EBU operates EUROVISION and EURORADIO. EUROVISION is the media industry’s premier distributor and producer of top quality live sport and news, as well as entertainment, culture and music content.
The Association of Commercial Television in Europe (ACT) is a trade body for the commercial broadcasting sector in Europe. Formed in 1989, the ACT has 33 member companies active in 37 European countries, operating and distributing several thousand free-to-air and pay-tv channels and new media services. By offering a wide range of choice and variety to the viewer, the sector is a leading source of entertainment and information to millions of European citizens. These companies, via their membership in the ACT, are part of a unique European platform for learning about new developments and case studies in the fast-moving world of digital media, either via our Working Groups, or on individual request.
The Brussels based United Nations Regional Information Centre for Europe (UNRIC) provides information on UN activities to 22 countries and is active on social media and websites in 13 languages. It acts as the European communication office of the United Nations and its aim is to engage and inform European citizens about global issues. It also provides liaison with institutions of the European Union in the field of information. Its outreach activities joint public information campaigns and events are organized with partners including the EU, governments, the media, NGOs, the creative community and local authorities.
The initiative is supported by
The International Association of Broadcasting (Asociación Internacional de Radiodifusión; AIR&IAB) is an organisation of private television and radio broadcasters across North, Central and South America. It has an official status as associated with UNESCO and a member of the International Telecommunications Union (ITU).
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Understanding global trends in media, AVIA is focused specifically on addressing issues in the video markets of Asia.
The National Association of Broadcasters (NAB) is the voice for the nation’s radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities.
The Television Industry Committee (TIC) is a professional association of leading the Ukrainian television channels. TIC represents the interests of Ukrainian television industry in the local market and abroad. TIC provides and controls the trustworthy, consistent and acceptable to all systems of television audience measurement.
The Union of Associated Commercial Television (UTECA) was created in Madrid on 12 February 1998, with the main purpose of protecting and representing the common interests of commercial television at national, regional and international levels.
The German Association of Commercial Broadcasters and Audiovisual Services (VAUNET) represents the interests of 150 companies in the fields of commercial television and multimedia, as well as commercial radio and audio services, including national, state and regional TV and radio providers and telemedia offerings (e.g. teleshopping, user generated content portals), along with broadcasting companies operating in several countries.
CSE is French traffic, sales and revenue management software company. For more than 25 years, CSE has been accompanying some of the major media groups, advertising networks and TV channels by delivering innovative and reliable solutions, as well a renowned service quality.
Kantar Media provides critical information that helps their clients make better decisions about communications. As a global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring.