Investments in TV programmes approaches 140 billion dollars.
The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out by Mediasets’ Research department.
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.
Global figures reveal the importance of TV advertising to online businesses.
The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms. Along with Newspaper, TV clearly stands out as a mainstream media which consumers trust.
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality.
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries.
The study ‘Profit Ability’ commissioned by Thinkbox from Ebiquity and Gain Theory, quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. It set out to examine and benchmark all media’s profit-generating performance, with a particular emphasis on uncovering TV advertising’s effects.
(Access for registered users)
This report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV. The Net Trust Index developed by the EBU Media Intelligence Service helped to prove that TV and Radio are still trusted much more than online platforms and social networks.