IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy.
IAB Europe launched a white-paper last month to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe.
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV usage facts and stats.
Investments in TV programmes approaches 140 billion dollars.
The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out by Mediasets’ Research department.
The paper explors the roots of brand-safety issues on YouTube. The document analyses the online video juggernaut’s content structure, how its model contributes to ongoing brand safety challenges, where threats exist on the platform, and the current opportunities for advertisers to safely use the platform at scale.
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.
Global figures reveal the importance of TV advertising to online businesses.
The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms. Along with Newspaper, TV clearly stands out as a mainstream media which consumers trust.