Mark Ritson visits Malin Häger, Commercial Director Advertising Nordics at TV4 Media, for an interview in TV4 Growth. Based on world-leading players in insight and analysis, he presents several areas within media consumption, effect and strength in different types of media in a well-formulated and creative way.
Belgium, SBS: Addressable TV: a phased roadmap
SBS Belgium published a white-paper on addressable advertising in practice. The paper features case studies on Eindhoven Airport and Electrabel.
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Worldwide, VIACOM, TV Matters: Future of TV Ads
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ commissioned by Thinkbox from Ebiquity and Gain Theory, quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. It set out to examine and benchmark all media’s profit-generating performance, with a particular emphasis on uncovering TV advertising’s effects.
(Access for registered users)
Why TV is the world’s most effective advertising medium
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
US, IAB: Cross-media advertising effectiveness
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital and traditional media. One of the key learnings is that a media plan that includes digital executed simultaneously with traditional offline media consistently drives greater lift.