Lindsey Clay, CEO of Thinkbox, has been appointed as the first President of the Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America.
Investments in TV programmes approaches 140 billion dollars.
Global figures reveal the importance of TV advertising to online businesses.
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
Key media alliances celebrate the trustworthiness of TV on the occasion of World Television Day.
On World TV Day, international figures show the immense popularity of TV.
Huge audiences around the world enjoy the Olympic Games on TV and online.
Live football brings people together around TV, especially younger audience.
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium.
TV continues to dominate millennials’ media lives. Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV remains with younger generations.