The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms. Along with Newspaper, TV clearly stands out as a mainstream media which consumers trust.
This report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV. The Net Trust Index developed by the EBU Media Intelligence Service helped to prove that TV and Radio are still trusted much more than online platforms and social networks.
For the occasion of World TV Day, Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ad recall.
Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France. One of the findings is that newspapers, magazines and TV news have retained a greater measure of public trust than digital specialists had.
In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV remains the safest and most trusted Media.
The research confirmed that, unsurprisingly, social media is where consumers encounter a huge percentage of the total ad messages they receive. Indeed, these channels ranked second only to TV for received ad volume in the survey. However, consumers also ranked social media as the least trusted among the top five channels. They cited friends, TV and newspapers among the most trusted sources.
The biannual research by the Public Opinion Research Center (CVVM) tracks the level of trust in traditional media as well as public institutions. According to the latest data the trust in traditional media was on the rise in 2017 after a period of decline (TV rose by 5% and radio by 4% compared to 2016). The trust in traditional media was more frequently expressed among young people (below 30).