The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content. The report shows that while YouTube Enthusiasts have an inherent affection for the YT platform, it doesn’t mean they exclusively desire only digital-based, UGC content. They are video addicts that are highly engaged with content across platforms including long-form, professionally-produced episodic programming from ad-supported TV.
In this paper Simulmedia sought to find out what’s causing TV’s ratings decline and what it means for TV advertisers.
The paper explors the roots of brand-safety issues on YouTube. The document analyses the online video juggernaut’s content structure, how its model contributes to ongoing brand safety challenges, where threats exist on the platform, and the current opportunities for advertisers to safely use the platform at scale.
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality.
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries.
The study ‘Profit Ability’ commissioned by Thinkbox from Ebiquity and Gain Theory, quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. It set out to examine and benchmark all media’s profit-generating performance, with a particular emphasis on uncovering TV advertising’s effects.
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For the occasion of World TV Day, Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ad recall.
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
The TV Key Facts is RTL AdConnect’s essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.