Worldwide figures underline the effectiveness of television advertising
The Global TV Group has released the third edition of its Global TV Deck - a compilation of figures on TV’s resilience and strength as ...
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Australia, ThinkTV: The Itty-Bitty Book of TV Gobbledygook
The paper is a perfect desk companion for new-starters, old-schoolers, or just when you need a quick memory refresh on all the new-fangled lingo you’re ...
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Canada, Accenture: The Moneyball Moment for Marketing in Canada
New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and missing ...
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Europe, FreeWheel Council for premium Video, Europe (FWCE): Cracking the Programmatic Conundrum
The paper examines how premium video providers have embraced automated technology to enhance their offerings. It looks at programmatic from a different perspective and explores ...
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Belgium, SBS: Addressable TV: a phased roadmap
SBS Belgium published a white-paper on addressable advertising in practice. The paper features case studies on Eindhoven Airport and Electrabel ...
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Worldwide, Ooyala: State of the Broadcast Industry 2019 report
The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months ...
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US, The VAB: 2019 VAB Video Insights Guide
This indispensable guide is bursting with compelling data, must-read charts and need-to-know statistics within multi-screen TV. Read more ...
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US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content
The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content ...
Read More
Worldwide, Simulmedia: The hidden story behind TV’s ratings decline
In this paper Simulmedia sought to find out what's causing TV's ratings decline and what it means for TV advertisers ...
Read More
Germany, IP: The Beauty Report
IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy ...
Read More
Europe, IAB: White Paper: Connected TV
IAB Europe launched a white-paper last month to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe ...
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Australia, ThinkTV, Bi-Annual Fact Pack
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV ...
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Italy, Publitalia’80: The courage to challenge – FIFA World Cup 2018
The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out ...
Read More
US, The VAB: Risky Business. Exploring Brand Safety on YouTube
The paper explors the roots of brand-safety issues on YouTube. The document analyses the online video juggernaut’s content structure, how its model contributes to ongoing ...
Read More
Worldwide, VIACOM, TV Matters: Future of TV Ads
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
Read More
Worldwide, VIACOM, Hierarchy of Screens
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
Read More
Worldwide, Reuters Institute: Digital News Report 2018
The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms ...
Read More
Worldwide, Kantar Media: Dimension
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
Read More
Worldwide, Eurodata: One TV Year in the world 2018
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
Read More
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
Read More
EU, EBU: Trust in media
his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
Read More
Worldwide, WARC: Global Trends, adspend outlook
The report provides various figures on Media adspend, market growth and other financial insights from the industry across 96 markets ...
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Italy, Publitalia: Trust in TV
Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
Read More
Why TV is the world’s most effective advertising medium
On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
Read More
UK, Thinkbox: Brand to Bland
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
Read More
Worldwide, Kantar: Trust in News
Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France ...
Read More
Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV
In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV ...
Read More
Worldwide, RTL AdConnect: TV Key Facts 2017
The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
Read More
Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017
Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
Read More
Worldwide, Global Web Index: Millennials Report
This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
Read More
Worldwide, Global Web Index: Device trends
This report goes through various insights on the different devices owned by consumer all over the world ...
Read More
North America & UK, CMO Council: How brands annoy fans
The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
Read More
UK, Thinkbox: Young people and TV
In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
Read More
EU, European Commission: The Standard Eurobarometer
The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and ...
Read More
Czech Republic, CVVM: Trust in selected public institutions
The biannual research by the Public Opinion Research Center tracks the level of trust in traditional media as well as public institutions ...
Read More
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
Read More
US, IAB: Cross-media advertising effectiveness
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
Read More-
Worldwide figures underline the effectiveness of television advertising
The Global TV Group has released the third edition of its Global TV Deck - a compilation of figures on TV’s resilience and strength as ...
Read More
Worldwide, Ooyala: State of the Broadcast Industry 2019 report
The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months ...
Read More
Australia, ThinkTV, Bi-Annual Fact Pack
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV ...
Read More
Italy, Publitalia’80: The courage to challenge – FIFA World Cup 2018
The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out ...
Read More
Worldwide, VIACOM, TV Matters: Future of TV Ads
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
Read More
Worldwide, VIACOM, Hierarchy of Screens
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
Read More
Worldwide, Kantar Media: Dimension
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
Read More
Worldwide, Eurodata: One TV Year in the world 2018
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
Read More
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
Read More
EU, EBU: Trust in media
his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
Read More
UK, Thinkbox: Brand to Bland
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
Read More
Worldwide, RTL AdConnect: TV Key Facts 2017
The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
Read More
Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017
Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
Read More
Worldwide, Global Web Index: Device trends
This report goes through various insights on the different devices owned by consumer all over the world ...
Read More
EU, European Commission: The Standard Eurobarometer
The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and ...
Read More
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
Read More
US, IAB: Cross-media advertising effectiveness
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
Read More -
Belgium, SBS: Addressable TV: a phased roadmap
SBS Belgium published a white-paper on addressable advertising in practice. The paper features case studies on Eindhoven Airport and Electrabel ...
Read More
Worldwide, VIACOM, TV Matters: Future of TV Ads
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
Read More
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
Read More
Why TV is the world’s most effective advertising medium
On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
Read More
US, IAB: Cross-media advertising effectiveness
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
Read More -
Worldwide, Reuters Institute: Digital News Report 2018
The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms ...
Read More
EU, EBU: Trust in media
his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
Read More
Italy, Publitalia: Trust in TV
Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
Read More
Worldwide, Kantar: Trust in News
Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France ...
Read More
Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV
In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV ...
Read More
North America & UK, CMO Council: How brands annoy fans
The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
Read More
Czech Republic, CVVM: Trust in selected public institutions
The biannual research by the Public Opinion Research Center tracks the level of trust in traditional media as well as public institutions ...
Read More -
US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content
The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content ...
Read More
Worldwide, Simulmedia: The hidden story behind TV’s ratings decline
In this paper Simulmedia sought to find out what's causing TV's ratings decline and what it means for TV advertisers ...
Read More
US, The VAB: Risky Business. Exploring Brand Safety on YouTube
The paper explors the roots of brand-safety issues on YouTube. The document analyses the online video juggernaut’s content structure, how its model contributes to ongoing ...
Read More
Worldwide, VIACOM, Hierarchy of Screens
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
Read More
Worldwide, Kantar Media: Dimension
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
Read More
Worldwide, Eurodata: One TV Year in the world 2018
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
Read More
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
Read More
Italy, Publitalia: Trust in TV
Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
Read More
Why TV is the world’s most effective advertising medium
On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
Read More
Worldwide, RTL AdConnect: TV Key Facts 2017
The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
Read More
Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017
Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
Read More
Worldwide, Global Web Index: Millennials Report
This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
Read More
Worldwide, Global Web Index: Device trends
This report goes through various insights on the different devices owned by consumer all over the world ...
Read More
UK, Thinkbox: Young people and TV
In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
Read More
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
Read More
US, IAB: Cross-media advertising effectiveness
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
Read More
What the world loves watching
On World TV Day, international figures show the immense popularity of TV ...
Read More
TV takes gold in Rio
Huge audiences around the world enjoy the Olympic Games on TV and online ...
Read More
TV celebrates extra time during EURO 2016
Live football brings people together around TV, especially younger audience ...
Read More
TV is the world’s favourite video
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium ...
Read More
World TV Day focuses on younger viewers
Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV ...
Read More -
Worldwide, Global Web Index: Millennials Report
This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
Read More
UK, Thinkbox: Young people and TV
In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
Read More -
Worldwide, VIACOM, TV Matters: Future of TV Ads
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
Read More
Worldwide, VIACOM, Hierarchy of Screens
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
Read More
Worldwide, Kantar Media: Dimension
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
Read More
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
Read More
Why TV is the world’s most effective advertising medium
On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
Read More
UK, Thinkbox: Brand to Bland
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
Read More
Worldwide, Global Web Index: Millennials Report
This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
Read More
UK, Thinkbox: Young people and TV
In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
Read More
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
Read More
What the world loves watching
On World TV Day, international figures show the immense popularity of TV ...
Read More
TV takes gold in Rio
Huge audiences around the world enjoy the Olympic Games on TV and online ...
Read More
TV celebrates extra time during EURO 2016
Live football brings people together around TV, especially younger audience ...
Read More
TV is the world’s favourite video
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium ...
Read More
World TV Day focuses on younger viewers
Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV ...
Read More -
Germany, IP: The Beauty Report
IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy ...
Read More
Online businesses booming on TV
Global figures reveal the importance of TV advertising to online businesses ...
Read More
Worldwide, Kantar Media: Dimension
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
Read More
UK, Thinkbox: Brand to Bland
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
Read More
North America & UK, CMO Council: How brands annoy fans
The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
Read More
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
Read More
