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Knowledge center

The Global TV Deck

Global figures underline the power of television advertising. Published by the GTVG, ‘The Global TV Deck’ is a new resource for advertisers.

‘The Global TV Deck’ features figures from an initial 19 countries; a sample with the figures featured below is available to download for free here. It is designed to meet the needs of advertisers who are eager for transparent, reliable data and fresh insights. Major players in the TV industry are exchanging data and technical expertise to create this valuable databank for advertisers and remind them of the continuing importance of TV. It will be updated annually with fresh data.

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Useful pieces of research & documents

You are looking for facts & figures about television? We have complied below a few links to external websites and reports you might find useful.

  • Italy, Publitalia'80: The courage to challenge - FIFA World Cup 2018

    Italy, Publitalia’80: The courage to challenge – FIFA World Cup 2018

    The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out ...
    Read More
    Worldwide, VIACOM, TV Matters: Future of TV Ads

    Worldwide, VIACOM, TV Matters: Future of TV Ads

    TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
    Read More
    Worldwide, VIACOM, Hierarchy of Screens

    Worldwide, VIACOM, Hierarchy of Screens

    In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
    Read More
    Worldwide, Reuters Institute: Digital News Report 2018

    Worldwide, Reuters Institute: Digital News Report 2018

    The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms ...
    Read More
    Worldwide, Kantar Media: Dimension

    Worldwide, Kantar Media: Dimension

    In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
    Read More
    Worldwide, Eurodata: One TV Year in the world 2018

    Worldwide, Eurodata: One TV Year in the world 2018

    The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
    Read More
    UK, Thinkbox: Profit Ability

    UK, Thinkbox: Profit Ability

    The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
    Read More
    EU, EBU: Trust in media

    EU, EBU: Trust in media

    his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
    Read More
    Worldwide, WARC: Global Trends, adspend outlook

    Worldwide, WARC: Global Trends, adspend outlook

    The report provides various figures on Media adspend, market growth and other financial insights from the industry across 96 markets ...
    Read More
    Italy, Publitalia: Trust in TV

    Italy, Publitalia: Trust in TV

    Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
    Read More
    UK, Thinkbox: Brand to Bland

    UK, Thinkbox: Brand to Bland

    The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
    Read More
    Worldwide, Kantar: Trust in News

    Worldwide, Kantar: Trust in News

    Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France ...
    Read More
    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV ...
    Read More
    Worldwide, RTL AdConnect: TV Key Facts 2017

    Worldwide, RTL AdConnect: TV Key Facts 2017

    The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
    Read More
    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
    Read More
    Worldwide, Global Web Index: Millennials Report

    Worldwide, Global Web Index: Millennials Report

    This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
    Read More
    Worldwide, Global Web Index: Device trends

    Worldwide, Global Web Index: Device trends

    This report goes through various insights on the different devices owned by consumer all over the world ...
    Read More
    North America & UK, CMO Council: How brands annoy fans

    North America & UK, CMO Council: How brands annoy fans

    The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
    Read More
    UK, Thinkbox: Young people and TV

    UK, Thinkbox: Young people and TV

    In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
    Read More
    EU, European Commission: The Standard Eurobarometer

    EU, European Commission: The Standard Eurobarometer

    The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and ...
    Read More
    Czech Republic, CVVM: Trust in selected public institutions

    Czech Republic, CVVM: Trust in selected public institutions

    The biannual research by the Public Opinion Research Center tracks the level of trust in traditional media as well as public institutions ...
    Read More
    Worldwide, VIACOM, TV Matters: Life Without TV - Deprivation project

    Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project

    How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
    Read More
    US, IAB: Cross-media advertising effectiveness

    US, IAB: Cross-media advertising effectiveness

    The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
    Read More

  • Italy, Publitalia'80: The courage to challenge - FIFA World Cup 2018

    Italy, Publitalia’80: The courage to challenge – FIFA World Cup 2018

    The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out ...
    Read More
    Worldwide, VIACOM, TV Matters: Future of TV Ads

    Worldwide, VIACOM, TV Matters: Future of TV Ads

    TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
    Read More
    Worldwide, VIACOM, Hierarchy of Screens

    Worldwide, VIACOM, Hierarchy of Screens

    In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
    Read More
    Worldwide, Kantar Media: Dimension

    Worldwide, Kantar Media: Dimension

    In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
    Read More
    Worldwide, Eurodata: One TV Year in the world 2018

    Worldwide, Eurodata: One TV Year in the world 2018

    The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
    Read More
    UK, Thinkbox: Profit Ability

    UK, Thinkbox: Profit Ability

    The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
    Read More
    EU, EBU: Trust in media

    EU, EBU: Trust in media

    his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
    Read More
    UK, Thinkbox: Brand to Bland

    UK, Thinkbox: Brand to Bland

    The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
    Read More
    Worldwide, RTL AdConnect: TV Key Facts 2017

    Worldwide, RTL AdConnect: TV Key Facts 2017

    The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
    Read More
    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
    Read More
    Worldwide, Global Web Index: Device trends

    Worldwide, Global Web Index: Device trends

    This report goes through various insights on the different devices owned by consumer all over the world ...
    Read More
    EU, European Commission: The Standard Eurobarometer

    EU, European Commission: The Standard Eurobarometer

    The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and ...
    Read More
    Worldwide, VIACOM, TV Matters: Life Without TV - Deprivation project

    Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project

    How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
    Read More
    US, IAB: Cross-media advertising effectiveness

    US, IAB: Cross-media advertising effectiveness

    The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
    Read More

  • Worldwide, Reuters Institute: Digital News Report 2018

    Worldwide, Reuters Institute: Digital News Report 2018

    The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms ...
    Read More
    EU, EBU: Trust in media

    EU, EBU: Trust in media

    his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
    Read More
    Italy, Publitalia: Trust in TV

    Italy, Publitalia: Trust in TV

    Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
    Read More
    Worldwide, Kantar: Trust in News

    Worldwide, Kantar: Trust in News

    Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France ...
    Read More
    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV ...
    Read More
    North America & UK, CMO Council: How brands annoy fans

    North America & UK, CMO Council: How brands annoy fans

    The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
    Read More
    Czech Republic, CVVM: Trust in selected public institutions

    Czech Republic, CVVM: Trust in selected public institutions

    The biannual research by the Public Opinion Research Center tracks the level of trust in traditional media as well as public institutions ...
    Read More

  • Worldwide, Global Web Index: Millennials Report

    Worldwide, Global Web Index: Millennials Report

    This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
    Read More
    UK, Thinkbox: Young people and TV

    UK, Thinkbox: Young people and TV

    In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
    Read More