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Knowledge center

The Global TV Deck

Global figures underline the power of television advertising. Published by the GTVG, ‘The Global TV Deck’ is a new resource for advertisers.

‘The Global TV Deck’ features figures from an initial 19 countries; a sample with the figures featured below is available to download for free here. It is designed to meet the needs of advertisers who are eager for transparent, reliable data and fresh insights. Major players in the TV industry are exchanging data and technical expertise to create this valuable databank for advertisers and remind them of the continuing importance of TV. It will be updated annually with fresh data.

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Useful pieces of research & documents

You are looking for facts & figures about television? We have complied below a few links to external websites and reports you might find useful.

  • Australia, ThinkTV: The Itty-Bitty Book of TV Gobbledygook

    Australia, ThinkTV: The Itty-Bitty Book of TV Gobbledygook

    The paper is a perfect desk companion for new-starters, old-schoolers, or just when you need a quick memory refresh on all the new-fangled lingo you’re ...
    Read More
    Canada, Accenture: The Moneyball Moment for Marketing in Canada

    Canada, Accenture: The Moneyball Moment for Marketing in Canada

    New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and missing ...
    Read More
    Europe, FreeWheel Council for premium Video, Europe (FWCE): Cracking the Programmatic Conundrum

    Europe, FreeWheel Council for premium Video, Europe (FWCE): Cracking the Programmatic Conundrum

    The paper examines how premium video providers have embraced automated technology to enhance their offerings. It looks at programmatic from a different perspective and explores ...
    Read More
    Belgium, SBS: Addressable TV: a phased roadmap

    Belgium, SBS: Addressable TV: a phased roadmap

    SBS Belgium published a white-paper on addressable advertising in practice. The paper features case studies on Eindhoven Airport and Electrabel ...
    Read More
    Worldwide, Ooyala: State of the Broadcast Industry 2019 report

    Worldwide, Ooyala: State of the Broadcast Industry 2019 report

    The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months ...
    Read More
    US, The VAB: 2019 VAB Video Insights Guide

    US, The VAB: 2019 VAB Video Insights Guide

    This indispensable guide is bursting with compelling data, must-read charts and need-to-know statistics within multi-screen TV. Read more ...
    Read More
    US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content

    US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content

    The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content ...
    Read More
    Worldwide, Simulmedia: The hidden story behind TV’s ratings decline

    Worldwide, Simulmedia: The hidden story behind TV’s ratings decline

    In this paper Simulmedia sought to find out what's causing TV's ratings decline and what it means for TV advertisers ...
    Read More
    Germany, IP: The Beauty Report

    Germany, IP: The Beauty Report

    IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy ...
    Read More
    Europe, IAB: White Paper: Connected TV

    Europe, IAB: White Paper: Connected TV

    IAB Europe launched a white-paper last month to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe ...
    Read More
    Australia, ThinkTV, Bi-Annual Fact Pack

    Australia, ThinkTV, Bi-Annual Fact Pack

    This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV ...
    Read More
    Italy, Publitalia'80: The courage to challenge - FIFA World Cup 2018

    Italy, Publitalia’80: The courage to challenge – FIFA World Cup 2018

    The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out ...
    Read More
    US, The VAB: Risky Business. Exploring Brand Safety on YouTube

    US, The VAB: Risky Business. Exploring Brand Safety on YouTube

    The paper explors the roots of brand-safety issues on YouTube. The document analyses the online video juggernaut’s content structure, how its model contributes to ongoing ...
    Read More
    Worldwide, VIACOM, TV Matters: Future of TV Ads

    Worldwide, VIACOM, TV Matters: Future of TV Ads

    TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
    Read More
    Worldwide, VIACOM, Hierarchy of Screens

    Worldwide, VIACOM, Hierarchy of Screens

    In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
    Read More
    Worldwide, Reuters Institute: Digital News Report 2018

    Worldwide, Reuters Institute: Digital News Report 2018

    The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms ...
    Read More
    Worldwide, Kantar Media: Dimension

    Worldwide, Kantar Media: Dimension

    In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
    Read More
    Worldwide, Eurodata: One TV Year in the world 2018

    Worldwide, Eurodata: One TV Year in the world 2018

    The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
    Read More
    UK, Thinkbox: Profit Ability

    UK, Thinkbox: Profit Ability

    The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
    Read More
    EU, EBU: Trust in media

    EU, EBU: Trust in media

    his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
    Read More
    Worldwide, WARC: Global Trends, adspend outlook

    Worldwide, WARC: Global Trends, adspend outlook

    The report provides various figures on Media adspend, market growth and other financial insights from the industry across 96 markets ...
    Read More
    Italy, Publitalia: Trust in TV

    Italy, Publitalia: Trust in TV

    Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
    Read More
    Why TV is the world’s most effective advertising medium

    Why TV is the world’s most effective advertising medium

    On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
    Read More
    UK, Thinkbox: Brand to Bland

    UK, Thinkbox: Brand to Bland

    The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
    Read More
    Worldwide, Kantar: Trust in News

    Worldwide, Kantar: Trust in News

    Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France ...
    Read More
    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV ...
    Read More
    Worldwide, RTL AdConnect: TV Key Facts 2017

    Worldwide, RTL AdConnect: TV Key Facts 2017

    The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
    Read More
    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
    Read More
    Worldwide, Global Web Index: Millennials Report

    Worldwide, Global Web Index: Millennials Report

    This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
    Read More
    Worldwide, Global Web Index: Device trends

    Worldwide, Global Web Index: Device trends

    This report goes through various insights on the different devices owned by consumer all over the world ...
    Read More
    North America & UK, CMO Council: How brands annoy fans

    North America & UK, CMO Council: How brands annoy fans

    The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
    Read More
    UK, Thinkbox: Young people and TV

    UK, Thinkbox: Young people and TV

    In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
    Read More
    EU, European Commission: The Standard Eurobarometer

    EU, European Commission: The Standard Eurobarometer

    The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and ...
    Read More
    Czech Republic, CVVM: Trust in selected public institutions

    Czech Republic, CVVM: Trust in selected public institutions

    The biannual research by the Public Opinion Research Center tracks the level of trust in traditional media as well as public institutions ...
    Read More
    Worldwide, VIACOM, TV Matters: Life Without TV - Deprivation project

    Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project

    How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
    Read More
    US, IAB: Cross-media advertising effectiveness

    US, IAB: Cross-media advertising effectiveness

    The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
    Read More

  • Worldwide, Ooyala: State of the Broadcast Industry 2019 report

    Worldwide, Ooyala: State of the Broadcast Industry 2019 report

    The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months ...
    Read More
    Australia, ThinkTV, Bi-Annual Fact Pack

    Australia, ThinkTV, Bi-Annual Fact Pack

    This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV ...
    Read More
    Italy, Publitalia'80: The courage to challenge - FIFA World Cup 2018

    Italy, Publitalia’80: The courage to challenge – FIFA World Cup 2018

    The article provides insights on the outstanding communication results of the World Cup 2018, both TV-only and cross-media, coming from a dedicated survey carried out ...
    Read More
    Worldwide, VIACOM, TV Matters: Future of TV Ads

    Worldwide, VIACOM, TV Matters: Future of TV Ads

    TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
    Read More
    Worldwide, VIACOM, Hierarchy of Screens

    Worldwide, VIACOM, Hierarchy of Screens

    In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
    Read More
    Worldwide, Kantar Media: Dimension

    Worldwide, Kantar Media: Dimension

    In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
    Read More
    Worldwide, Eurodata: One TV Year in the world 2018

    Worldwide, Eurodata: One TV Year in the world 2018

    The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
    Read More
    UK, Thinkbox: Profit Ability

    UK, Thinkbox: Profit Ability

    The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
    Read More
    EU, EBU: Trust in media

    EU, EBU: Trust in media

    his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
    Read More
    UK, Thinkbox: Brand to Bland

    UK, Thinkbox: Brand to Bland

    The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
    Read More
    Worldwide, RTL AdConnect: TV Key Facts 2017

    Worldwide, RTL AdConnect: TV Key Facts 2017

    The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
    Read More
    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
    Read More
    Worldwide, Global Web Index: Device trends

    Worldwide, Global Web Index: Device trends

    This report goes through various insights on the different devices owned by consumer all over the world ...
    Read More
    EU, European Commission: The Standard Eurobarometer

    EU, European Commission: The Standard Eurobarometer

    The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and ...
    Read More
    Worldwide, VIACOM, TV Matters: Life Without TV - Deprivation project

    Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project

    How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
    Read More
    US, IAB: Cross-media advertising effectiveness

    US, IAB: Cross-media advertising effectiveness

    The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
    Read More

  • Belgium, SBS: Addressable TV: a phased roadmap

    Belgium, SBS: Addressable TV: a phased roadmap

    SBS Belgium published a white-paper on addressable advertising in practice. The paper features case studies on Eindhoven Airport and Electrabel ...
    Read More
    Worldwide, VIACOM, TV Matters: Future of TV Ads

    Worldwide, VIACOM, TV Matters: Future of TV Ads

    TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
    Read More
    UK, Thinkbox: Profit Ability

    UK, Thinkbox: Profit Ability

    The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
    Read More
    Why TV is the world’s most effective advertising medium

    Why TV is the world’s most effective advertising medium

    On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
    Read More
    US, IAB: Cross-media advertising effectiveness

    US, IAB: Cross-media advertising effectiveness

    The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
    Read More

  • Worldwide, Reuters Institute: Digital News Report 2018

    Worldwide, Reuters Institute: Digital News Report 2018

    The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms ...
    Read More
    EU, EBU: Trust in media

    EU, EBU: Trust in media

    his report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV ...
    Read More
    Italy, Publitalia: Trust in TV

    Italy, Publitalia: Trust in TV

    Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
    Read More
    Worldwide, Kantar: Trust in News

    Worldwide, Kantar: Trust in News

    Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France ...
    Read More
    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV

    In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV ...
    Read More
    North America & UK, CMO Council: How brands annoy fans

    North America & UK, CMO Council: How brands annoy fans

    The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
    Read More
    Czech Republic, CVVM: Trust in selected public institutions

    Czech Republic, CVVM: Trust in selected public institutions

    The biannual research by the Public Opinion Research Center tracks the level of trust in traditional media as well as public institutions ...
    Read More

  • US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content

    US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content

    The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content ...
    Read More
    Worldwide, Simulmedia: The hidden story behind TV’s ratings decline

    Worldwide, Simulmedia: The hidden story behind TV’s ratings decline

    In this paper Simulmedia sought to find out what's causing TV's ratings decline and what it means for TV advertisers ...
    Read More
    US, The VAB: Risky Business. Exploring Brand Safety on YouTube

    US, The VAB: Risky Business. Exploring Brand Safety on YouTube

    The paper explors the roots of brand-safety issues on YouTube. The document analyses the online video juggernaut’s content structure, how its model contributes to ongoing ...
    Read More
    Worldwide, VIACOM, Hierarchy of Screens

    Worldwide, VIACOM, Hierarchy of Screens

    In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
    Read More
    Worldwide, Kantar Media: Dimension

    Worldwide, Kantar Media: Dimension

    In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
    Read More
    Worldwide, Eurodata: One TV Year in the world 2018

    Worldwide, Eurodata: One TV Year in the world 2018

    The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries ...
    Read More
    UK, Thinkbox: Profit Ability

    UK, Thinkbox: Profit Ability

    The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
    Read More
    Italy, Publitalia: Trust in TV

    Italy, Publitalia: Trust in TV

    Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ...
    Read More
    Why TV is the world’s most effective advertising medium

    Why TV is the world’s most effective advertising medium

    On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
    Read More
    Worldwide, RTL AdConnect: TV Key Facts 2017

    Worldwide, RTL AdConnect: TV Key Facts 2017

    The TV Key Facts is RTL AdConnect's essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, ...
    Read More
    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017

    Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how ...
    Read More
    Worldwide, Global Web Index: Millennials Report

    Worldwide, Global Web Index: Millennials Report

    This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
    Read More
    Worldwide, Global Web Index: Device trends

    Worldwide, Global Web Index: Device trends

    This report goes through various insights on the different devices owned by consumer all over the world ...
    Read More
    UK, Thinkbox: Young people and TV

    UK, Thinkbox: Young people and TV

    In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
    Read More
    Worldwide, VIACOM, TV Matters: Life Without TV - Deprivation project

    Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project

    How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
    Read More
    US, IAB: Cross-media advertising effectiveness

    US, IAB: Cross-media advertising effectiveness

    The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital ...
    Read More
    What the world loves watching

    What the world loves watching

    On World TV Day, international figures show the immense popularity of TV ...
    Read More
    TV takes gold in Rio

    TV takes gold in Rio

    Huge audiences around the world enjoy the Olympic Games on TV and online ...
    Read More
    TV celebrates extra time during EURO 2016

    TV celebrates extra time during EURO 2016

    Live football brings people together around TV, especially younger audience ...
    Read More
    TV is the world’s favourite video

    TV is the world’s favourite video

    TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium ...
    Read More
    World TV Day focuses on younger viewers

    World TV Day focuses on younger viewers

    Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV ...
    Read More

  • Worldwide, Global Web Index: Millennials Report

    Worldwide, Global Web Index: Millennials Report

    This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
    Read More
    UK, Thinkbox: Young people and TV

    UK, Thinkbox: Young people and TV

    In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
    Read More

  • Worldwide, VIACOM, TV Matters: Future of TV Ads

    Worldwide, VIACOM, TV Matters: Future of TV Ads

    TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal ...
    Read More
    Worldwide, VIACOM, Hierarchy of Screens

    Worldwide, VIACOM, Hierarchy of Screens

    In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ...
    Read More
    Worldwide, Kantar Media: Dimension

    Worldwide, Kantar Media: Dimension

    In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
    Read More
    UK, Thinkbox: Profit Ability

    UK, Thinkbox: Profit Ability

    The study ‘Profit Ability’ quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom ...
    Read More
    Why TV is the world’s most effective advertising medium

    Why TV is the world’s most effective advertising medium

    On the occasion of World Television Day, the Global TV Group released global figures demonstrating TV’s resilience and strength as an advertising medium ...
    Read More
    UK, Thinkbox: Brand to Bland

    UK, Thinkbox: Brand to Bland

    The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
    Read More
    Worldwide, Global Web Index: Millennials Report

    Worldwide, Global Web Index: Millennials Report

    This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique ...
    Read More
    UK, Thinkbox: Young people and TV

    UK, Thinkbox: Young people and TV

    In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks ...
    Read More
    Worldwide, VIACOM, TV Matters: Life Without TV - Deprivation project

    Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project

    How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
    Read More
    What the world loves watching

    What the world loves watching

    On World TV Day, international figures show the immense popularity of TV ...
    Read More
    TV takes gold in Rio

    TV takes gold in Rio

    Huge audiences around the world enjoy the Olympic Games on TV and online ...
    Read More
    TV celebrates extra time during EURO 2016

    TV celebrates extra time during EURO 2016

    Live football brings people together around TV, especially younger audience ...
    Read More
    TV is the world’s favourite video

    TV is the world’s favourite video

    TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium ...
    Read More
    World TV Day focuses on younger viewers

    World TV Day focuses on younger viewers

    Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV ...
    Read More
    TV: the social medium

    TV: the social medium

    Stats from around Europe reveal new viewing habits ...
    Read More

  • Germany, IP: The Beauty Report

    Germany, IP: The Beauty Report

    IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy ...
    Read More
    Online businesses booming on TV

    Online businesses booming on TV

    Global figures reveal the importance of TV advertising to online businesses ...
    Read More
    Worldwide, Kantar Media: Dimension

    Worldwide, Kantar Media: Dimension

    In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality ...
    Read More
    UK, Thinkbox: Brand to Bland

    UK, Thinkbox: Brand to Bland

    The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving ...
    Read More
    North America & UK, CMO Council: How brands annoy fans

    North America & UK, CMO Council: How brands annoy fans

    The research confirmed that social media is where consumers encounter a huge percentage of the total ad messages they receive. However, consumers ranked social media ...
    Read More
    Worldwide, VIACOM, TV Matters: Life Without TV - Deprivation project

    Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project

    How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants ...
    Read More