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Television, as one of today’s most powerful communications media, has a key role to play in raising citizens’ awareness about significant national and international concerns and challenges. TV is a real window on the changing world, on other civilisations. Television needs to take advantage of its strength in a fair, pluralistic way, while respecting human rights and universal values. In modern times, given the consequences of the serious economic crisis as well as the need for stability and peace in many regions of the world, its role becomes even more crucial.

(For egta, ACT, EBU)