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People love compelling television content. At Netflix, we do too. In view of viewers’ desire to further engage with their favourite shows any time anywhere, it is our conviction that linear TV viewing is bound to further naturally evolve towards new screens. Netflix should not be seen as a competitor to television. We do ultimately compete for viewers’ attention, but it is our aim to keep the Netflix service so well priced that no one has to cancel any of their television offering to afford it. We are an exclusively on-demand platform, and the majority of our investments are made in season-after-broadcast content that has already been broadcast on linear TV, where the viewer’s passion for stories is triggered. We believe that viewing on Netflix is incremental to television and that we have the opportunity to engage viewers on a deeper level while creating high loyalty for shows. Broadcasters should more than ever invest in the qualities of linear TV such as event driven programmes, live shows, sports and news. This is ground where we will be less likely to compete and that viewers will always crave for.

(For egta, ACT, EBU)