In this paper Simulmedia sought to find out what’s causing TV’s ratings decline and what it means for TV advertisers.
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV usage facts and stats.
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries.
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
The TV Key Facts is RTL AdConnect’s essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants. To really explore the power of television, they asked people to live without it for 5 days – meaning no pay TV or cable packages, no free-to-air broadcast channels, no TV on demand, no TV Everywhere apps, and no DVR access.
On World TV Day, international figures show the immense popularity of TV.
Huge audiences around the world enjoy the Olympic Games on TV and online.