Huge audiences around the world enjoy the Olympic Games on TV and online.
Live football brings people together around TV, especially younger audience.
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium.
TV continues to dominate millennials’ media lives. Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV remains with younger generations.