IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy.
In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality.
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving individuals of some of their favourite brands, Thinkbox was able to use behavioural economics to surface how brands operate at a subconscious level, and what happens when we lose them!
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