17 slides that every marketer should know about TV

Mark Ritson visits Malin Häger, Commercial Director Advertising Nordics at TV4 Media, for an interview in TV4 Growth. Based on world-leading players in insight and analysis, he presents several areas within media consumption, effect and strength in different types of media in a well-formulated and creative way.

UK, Thinkbox: Brand to Bland

The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving individuals of some of their favourite brands, Thinkbox was able to use behavioural economics to surface how brands operate at a subconscious level, and what happens when we lose them!

Read more

(Access for registered users)