In this paper Simulmedia sought to find out what’s causing TV’s ratings decline and what it means for TV advertisers.
Australia, ThinkTV, Bi-Annual Fact Pack
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV usage facts and stats.
Worldwide, VIACOM, TV Matters: Future of TV Ads
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ commissioned by Thinkbox from Ebiquity and Gain Theory, quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. It set out to examine and benchmark all media’s profit-generating performance, with a particular emphasis on uncovering TV advertising’s effects.
(Access for registered users)
Why TV is the world’s most effective advertising medium
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
What the world loves watching
On World TV Day, international figures show the immense popularity of TV.
TV takes gold in Rio
Huge audiences around the world enjoy the Olympic Games on TV and online.
TV celebrates extra time during EURO 2016
Live football brings people together around TV, especially younger audience.
TV is the world’s favourite video
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium.