The paper is a perfect desk companion for new-starters, old-schoolers, or just when you need a quick memory refresh on all the new-fangled lingo you’re bound to encounter as TV travels into the future.
New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and missing out on significant revenue as a result. This comprehensive attribution study covers $3 Billion in media spend across 100+ brands.
The paper examines how premium video providers have embraced automated technology to enhance their offerings. It looks at programmatic from a different perspective and explores three strategic approaches premium video broadcasters and pay TV operators are taking to gradually transform their businesses through automation.
SBS Belgium published a white-paper on addressable advertising in practice. The paper features case studies on Eindhoven Airport and Electrabel.
The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months.
This indispensable guide is bursting with compelling data, must-read charts and need-to-know statistics within multi-screen TV.
The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content. The report shows that while YouTube Enthusiasts have an inherent affection for the YT platform, it doesn’t mean they exclusively desire only digital-based, UGC content. They are video addicts that are highly engaged with content across platforms including long-form, professionally-produced episodic programming from ad-supported TV.
In this paper Simulmedia sought to find out what’s causing TV’s ratings decline and what it means for TV advertisers.
IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy.
IAB Europe launched a white-paper last month to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe.