Investments in TV programmes approaches 140 billion dollars.
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and a few countries in the non-EU area. The report features some TV viewing consumption figures starting page 163.