Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.
Investments in TV programmes approaches 140 billion dollars.
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
The European Commission runs an extensive survey twice a year to gauge the public opinion across many different themes the in 28 EU countries and a few countries in the non-EU area. The report features some TV viewing consumption figures starting page 163.
