TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.
Global figures reveal the importance of TV advertising to online businesses.
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries.
The study ‘Profit Ability’ commissioned by Thinkbox from Ebiquity and Gain Theory, quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. It set out to examine and benchmark all media’s profit-generating performance, with a particular emphasis on uncovering TV advertising’s effects.
(Access for registered users)
The report provides various figures on Media adspend, market growth and other financial insights from the industry across 96 markets.
