Mark Ritson visits Malin Häger, Commercial Director Advertising Nordics at TV4 Media, for an interview in TV4 Growth. Based on world-leading players in insight and analysis, he presents several areas within media consumption, effect and strength in different types of media in a well-formulated and creative way.
Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.
The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content. The report shows that while YouTube Enthusiasts have an inherent affection for the YT platform, it doesn’t mean they exclusively desire only digital-based, UGC content. They are video addicts that are highly engaged with content across platforms including long-form, professionally-produced episodic programming from ad-supported TV.
In this paper Simulmedia sought to find out what’s causing TV’s ratings decline and what it means for TV advertisers.
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV usage facts and stats.
The paper explors the roots of brand-safety issues on YouTube. The document analyses the online video juggernaut’s content structure, how its model contributes to ongoing brand safety challenges, where threats exist on the platform, and the current opportunities for advertisers to safely use the platform at scale.
TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.
Link coming soon.
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries.
For the occasion of World TV Day, Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ad recall.