This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique.
In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks and plenty of other distractions but they still spend more time with TV than any other medium.
TV continues to dominate millennials’ media lives. Despite the popularity and hype around video services such as YouTube and Netflix, the latest data gathered from around the world show how popular TV remains with younger generations.