On World TV Day, international figures show the immense popularity of TV.
Today is World TV Day, the UN’s celebration of the global cultural impact of television. Today, like every other day, billions of people will together spend billions of hours watching TV, talking about it and sharing it. To mark World Television Day, TV companies from around the world have compiled facts and stats to bring the scale and popularity of TV to life as it continues to live at the heart of the world’s media consumption.
TV reaches 16 million Australians every day, who watch a total of more than 4 billion minutes of broadcast TV every day. In fact, Australian households are 30% more likely to have a TV set than a barbeque.
Canadians watch 130 million hours of TV every day – that’s the equivalent of four Super Bowls. What’s more, the average TV campaign in Canada delivers an amazing 317 million impressions.
In 2016, the average viewer in the UK will have watched over 1,300 hours of TV – the equivalent of watching all seasons of Breaking Bad, Orange is the New Black and House of Cards more than 10 times over. In addition, every night in the UK there are 17 million conversations about TV advertising.
UNITED STATES OF AMERICA
TV reaches 210 million people every day, who collectively watch 840,000,000 hours of TV per day. If you stood all of TV’s daily viewers one on top of the other, they would stretch all the way to the moon.
Germans watch an average of 223 minutes of TV per day – or 16 billion minutes in total: That’s 30,000 years of TV in one day!
Every day in 2016, 43.5 million people in France tune into TV on a television set. With the average daily audience of 2015, you could fill the Stade de France 558 times.
The total time Italians spent watching television in 2015 is equivalent to the time it takes to play 1,032 football matches, to bake 61,911 pizzas or to brew 222,878 cups of espresso.
A whopping 33 million Spaniards watch TV each day. You would have to fill Real Madrid’s home stadium 408 times to gather the same number of people.
In Poland, 25 million people tune in each day for an average of 4 hours and 18 minutes – totaling a mind-boggling 483,883,433 daily views.
318 stadiums would have been necessary to fit all Poles watching the Poland-Portugal game of the Euro 2016.
8.3 Million people watch television daily in Portugal. That’s twice as much as Cristiano Ronaldo’s followers on Twitter.
The most-watched program in 2016 – the final of the Eurovision Song Contest – was viewed by 3.6 million people, or four out of every ten Swedes.
3,679,000 Finns watched an average of four hours of TV each day (2015). That means that in average, the equivalent of over 6 million hockey games are being watched on TV by Finns daily.
TV reaches 11.2 million people daily who watch a total of 49 million hours every day (2016). You would be a multi-billionaire if you received one Euro for every hour watched by the Dutch in 2015 (18 billion hours).
The most-watched program in 2016 – the Switzerland v. France match during Euro 2016 – reached 2,206,890 viewers, or three times as many Swiss people as there are cows in Switzerland. With this number, you could also fill the biggest stadium in Switzerland 57 times.
With the average national daily audience in Belgium, you can fill 76 times Camp Nou, the largest stadium in Europe.
So many people tune into TV in Brazil – 132.5 million watch daily – that the average minute rating in primetime is equivalent to the entire population of the United Kingdom (64.8 million).
Over 5 million people watch television every day in Chile. With the figures of one day you can fill the National Stadium of Chile (Julio Martínez Prádanos) 105 times.
This number reaches 13.5 million people daily in Colombia. That’s 48% more than Sofia Vergara’s followers on Twitter.
16 million in Peru in one week. With this number you can fill Machu Picchu every day for over 17 years.
Combining a day in Chile, Peru and Colombia equals the number of people who have visited the Rio Carnival in the last 35 years!
The Chinese watch an average of 251 minutes of TV per day (2015), and in 2014 created 3,277,400 hours of TV content.
Of course, viewership is only part of TV’s success story. The other is the countless roles it plays in our lives, whether it’s sharpening the world’s focus on major issues, providing a platform for freedom of expression and cultural diversity, nurturing education or – perhaps most importantly – uniting people around once-in-a-lifetime experiences.
Have a happy 2016 World Television Day! More information at www.worldtelevisionday.com
Reach: OzTAM and RegionalTAM, Q2 2016
TV penetration is 97% The Australian Multi-Screen Report Q2 2016, BBQ household stat is 63.7% Source: http://www.roymorgan.com/findings/6752-is-australia-barbecue-hotspot-of-the-world-201604072313
Numeris, PPM, Total Canada, P2+, Total TV, Full Year 2015-16. Ave TV campaign assumes 150 GRPs x 6 weeks.
Reach: BARB, 2016 Fact: BARB, 2016 and Craft/Thinkbox ‘Screen Life: TV advertising everywhere’, 2014
United States of America
Reach: Nielsen, October 2016, Population 2+ (viewed at least one minute)
Fact: according to the U.S. Department of Health & Human Services and their “National Health Statistics Report from August 2016,” the average U.S. human being is 5 feet, 6 inches (converting to inches, that’s 66 inches). Average daily hours per viewer in the US is 4 hours.
AGF in Zusammenarbeit mit GfK, TV Scope 6.1, 01.01.2015 – 31.12.2015, TV Gesamt, 3-3 Uhr, Ø-Sehdauer, own calculation, Mediengruppe RTL 15.11.2016
Médiamétrie – Mediamat – Consolidated audience jan-oct 2016, population 4+
Average audience 2015: 45.2 million viewers per day, Médiamétrie. Stade de France capacity: 81 388 seats.
Sum of the average daily minutes per individual for each day of the year: 92.866 minutes, target audience: Total population, source: Auditel Nielsen TAM.
The average time needed for a football match to be played (90 minutes), for a pizza to be baked in a wood oven (1,5 minutes) and for a cup of espresso to be brewed with a professional machine (25 seconds) are estimates.
Reach: Average Daily Accumulated Audience, Total Spain, Individuals 4+, from January to 7th November 2016.
Fact: Capacity of the Real Madrid stadium (Santiago Bernabeu): 85 454 seats.
Reach: Nielsen, January to November 2016, population 4+
Fact: Football Euro 2016 quarterfinal match Poland-Portugal was watched by 21 432 231 of people. If all of them wanted to watch this match live on Stade Velodrome in Marseille, (capacity 67 346), they would fill in the stadium over 318 times.
MMS, 2016 YTD, Population 3-99 years, not including streaming
Finnpanel, Jan-Oct 2016, population 4+
Fun fact: 3 647 000 viewers, who watch in average 4h per day (240 minutes) = 875.280.000 minutes viewed
875.280.000 minutes viewed divided by the average game of hockey (i.e. 140 minutes) = 6.252.000
SKO, January – October 2016, population 6+ adults,
Audience: Instar Analytics, Switzerland national, P3+ incl Guest, R-T cumulatice, CH-National, Overnight+7, all plattforms, SRF zwei, RTS deux, RSI LA2.
Fun fact: Capacity of the St.Jakob Park Basel: 38 512 seats. Cows: 701’000, in 2015, Bundesamt für Statistik.
Caem_TV, January – October 2016, total population. C. Ronaldo’s Twitter account: 48.1 Mio followers on 17.11.2016
Daily people reached: Noth 4.342.230; South: 3.181.019
CIM Audimétrie, Belgium, 4+, Total Day, reach, live+7
Capacity of the Camp Nou stadium: 98.772
Blue Book of China’s Radio, Film and Television 2015, (SAPPRFT)
Average viewers (main cities measured by IBOPE Kantar (jan – october 2016)
Prime time: Kantar Ibope Mídia – Total Individuals – PNT – 01/01/16 a 31/10/16 – Free TV and Paid
Chile, Peru, Colombia
Chile: Capacity of the Estadio Nacional de Chile – Julio Martínez Prádanos – 48.665 (Conmebol)
Peru: Visitors capacity in Machu Pichu – 2.500. http://boletomachupicchu.com
Colombia: S. Vergara’s Twitter account: 9.08 Mio followers on 17.11.2016
Fun fact: calculation based on “During the 2015 Carnival celebrations the city of Rio de Janeiro welcomed approximately 977,000 tourists, according to the Secretaria Municipal de Turismo, known as Riotur.”