This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique.
Worldwide, Global Web Index: Device trends
This report goes through various insights on the different devices owned by consumer all over the world and include interesting findings such as the fact that there are now no online behaviors where tablet users are more likely to turn to their tablets than their mobiles. That said, tablet users are almost as likely to be watching TV on their tablet (40%) as their mobile (47%). These devices seem more suited for purposes like watching TV and browsing the web, when a mobile screen will not suffice.