SBS Belgium published a white-paper on addressable advertising in practice. The paper features case studies on Eindhoven Airport and Electrabel.
Read more
Worldwide, Ooyala: State of the Broadcast Industry 2019 report
The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months.
US, The VAB: 2019 VAB Video Insights Guide
This indispensable guide is bursting with compelling data, must-read charts and need-to-know statistics within multi-screen TV.
US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content
The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content. The report shows that while YouTube Enthusiasts have an inherent affection for the YT platform, it doesn’t mean they exclusively desire only digital-based, UGC content. They are video addicts that are highly engaged with content across platforms including long-form, professionally-produced episodic programming from ad-supported TV.
Worldwide, Simulmedia: The hidden story behind TV’s ratings decline
In this paper Simulmedia sought to find out what’s causing TV’s ratings decline and what it means for TV advertisers.