About the GTVG

The Global TV Group is an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television and remind advertisers, journalists, tech gurus, agencies and industry peers about the effectiveness and popularity of TV.

The many trade bodies comprising the group aim to move the industry forward and harmonise how we speak about TV with a unified voice and narrative. This is done:

By exchanging data and technical expertise to create The Global TV Deck, a valuable databank, designed to meet the needs of advertisers who are eager for transparent, reliable data and fresh insights. The deck features data from an initial 24 countries and covers topics such as TV’s reach, popularity, resilience, trust, impact, and effectiveness.
Secondly, by issuing press releases which address current topics and trends in the advertising industry. Recent releases include the importance of TV advertising to online businesses, global figures on the trustworthiness of television and more.
Finally, by widely supporting World Television Day, on 21^st November through its network of members.

The Global TV Group believes the positive story about television is a global reality, which does not have to remain limited to the current members and is therefore happy to welcome additional trade bodies who share a similar mandate to contribute through data, networking and more.

Discover the GTVG's Charter of Governing Principles

Download the Charter

MEME (The Association of Hungarian Electronic Broadcasters) aims at enhancing the quality of media services provided by audio-visual media and of audio-visual commercial activity, it strives at increasing the moral weight of its members, it facilitates professional activities, furthermore it ensures and constantly improves the environment required to maintain high professional standards. MEME leads consultations, makes proposals and formulates opinions when it comes to the preparation, review and amendment of regulations and economic decisions that concern the industry and its members. MEME co-operates with peer organisations of the industry, as well as with decision makers and state organs related to its activity.

Website: www.memeinfo.hu.

NAB (National Association of Broadcasters - South Africa) is a voluntary, member-funded association of South Africa’s licensed broadcasters. The organisation represents three tiers of regulated broadcasters (public, private and community), with 71 broadcast members, as well as signal providers and industry associates. The NAB aims to foster a sustainable and robust broadcasting system in South Africa. It engages regularly with policymakers and regulators to advance a level playing field and an industry that is grounded in the principles of democracy, diversity, and freedom of expression.

Website: https://www.nab.org.za/.

Screenforce Netherlands represents the strength of premium video content on all screens. Content which is measured in an accurate and transparent way. Outside the Netherlands countries like Germany, Finland, Austria and Switzerland also have a TV marketing body under the name of Screen Force. With them and also with other strong international TV markets, we always look for more cooperation and joining forces. Always with the purpose enable advertisers to achieve their marketing objectives with premium video content on all available platforms.

Website: www.screenforce.nl.

SNPTV (The Syndicat National de la Publicité Télévisée) is a professional organisation of the French TV sales houses (TF1 Publicité, M6 Publicité, France Télévisions Publicité, Canal + Régie, TMC Régie, Next Régie, Lagardère Publicité, Be Viacom). The main mission of SNPTV is the collection of proof, through collective studies, that television is the undeniable media for the advertisers and their TV ads in terms of return on investment, construction of brand, fame, image, etc.

Website: www.snptv.org.

Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. RTL Group and Virgin Media are Associate Members and Discovery Channel UK & STV also give direct financial support. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

Website: www.thinkbox.tv.

ThinkTV Pty Ltd is a dedicated research-driven, marketing and technology development company focused on helping the advertising and marketing community get the very best from commercial TV. From understanding how audiences engage with TV to celebrating advertising creativity, ThinkTV leads a collective effort to demonstrate how advertising in broadcast-quality content environments provides the greatest return on investment. Think TV was formed in May 2016 with founding members Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.

Website: www.thinktv.com.au.

The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media (PSM). Our mission is to make PSM indispensable. We represent 119 member organizations in 56 countries in Europe, the Middle East and Africa; and have an additional 33 Associates in Asia, Africa, Australasia and the Americas. Our Members operate nearly 2,000 television and radio channels alongside numerous online platforms. Together, they reach audiences of more than one billion people around the world, broadcasting in more than 160 languages. We strive to secure a sustainable future for public service media, provide our Members with world-class content from news to sports and music, and build on our founding ethos of solidarity and co-operation to create a centre for learning and sharing. Eurovision Media Services, our business arm, has an outstanding global reputation and is the first choice media services provider for many media organizations and sport federations around the world. We have offices in Brussels, Rome, Dubai, Moscow, New York, Washington DC, Singapore and Beijing. Our headquarters are in Geneva.

Website: www.ebu.ch.

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