Global TV champions accessibility

On 21 November, TV companies around the globe celebrate World TV Day to remind us all of the power of TV. As part of the annual United Nations initiative, a 30-second spot will be broadcast on TV and shared online to mark the occasion.

The focus of the 27th edition of World TV Day is accessibility and TV’s commitment to being accessible to all. While Total TV is accessible anytime, anywhere, and on any device, it should be equally accessible to anybody, irrespective of one’s vision or hearing ability. This commitment to greater inclusion and accessibility is necessary not only for TV programming content but for TV advertising content too.

According to the World Health Organisation, almost 20% of the global population live with hearing loss and at least 29% have a near or distance vision impairment.

World Television Day represents a significant opportunity to raise awareness about social inclusion and demonstrate both TV companies’ and advertisers’ contribution / commitment to a more accessible media landscape, in which everyone has equal access to the same services, experiences, information and entertainment.

Continue reading

Published by:

Direct-to-consumer brands around the world embrace TV

Booming online-born brands and online giants are placing their trust in TV.

As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, has released a new topical update of its Global TV Deck with figures from 15 markets across the globe.

Continue reading

Published by:

TV drives business outcomes

Global TV Group arms advertisers with latest TV effectiveness evidence from around the world.

Research collection demonstrates how TV works in every market, for all customer objectives.

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the first of three topical updates of its Global TV Deck planned for 2021.

Continue reading

Published by:

Worldwide figures underline the effectiveness of television advertising

Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.

Continue reading

Published by: