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My entire life as a professional athlete and public figure is closely connected to television. I remember how the power of TV drove the evolution of the Olympic Games from a relatively large-scale event into the biggest spectacle for billions of viewers all over the planet, into a huge business and into big-time politics. As a player in the NHL, I felt the influence of television, its amazing power to create stars and destroy them just the same. Working as a minister in Russia on a sports development program, I was the first to call for the creation of a public sports television channel. I am sure that the future of our children depends to a great extent on realising the educational potential of television.

(For egta, ACT, EBU)