TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all.
When: November 18th 2021
Time: from 4:00 to 5:00 PM CET
What can TV do for your brand or company? Right now – and in the years to come?
We’re welcoming three of the most iconic industry leaders to our virtual pulpit to answer just that question – and you’re invited!
Global TV Group arms advertisers with latest TV effectiveness evidence from around the world.
Research collection demonstrates how TV works in every market, for all customer objectives.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the first of three topical updates of its Global TV Deck planned for 2021.
Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV usage facts and stats.
In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries.
Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how this has changed over time.
This report goes through various insights on the different devices owned by consumer all over the world and include interesting findings such as the fact that there are now no online behaviors where tablet users are more likely to turn to their tablets than their mobiles. That said, tablet users are almost as likely to be watching TV on their tablet (40%) as their mobile (47%). These devices seem more suited for purposes like watching TV and browsing the web, when a mobile screen will not suffice.
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital and traditional media. One of the key learnings is that a media plan that includes digital executed simultaneously with traditional offline media consistently drives greater lift.
