TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all.
When: November 18th 2021
Time: from 4:00 to 5:00 PM CET
What can TV do for your brand or company? Right now – and in the years to come?
We’re welcoming three of the most iconic industry leaders to our virtual pulpit to answer just that question – and you’re invited!
Global TV Group arms advertisers with latest TV effectiveness evidence from around the world.
Research collection demonstrates how TV works in every market, for all customer objectives.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the first of three topical updates of its Global TV Deck planned for 2021.
Mark Ritson visits Malin Häger, Commercial Director Advertising Nordics at TV4 Media, for an interview in TV4 Growth. Based on world-leading players in insight and analysis, he presents several areas within media consumption, effect and strength in different types of media in a well-formulated and creative way.
Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital and traditional media. One of the key learnings is that a media plan that includes digital executed simultaneously with traditional offline media consistently drives greater lift.
