The paper is a perfect desk companion for new-starters, old-schoolers, or just when you need a quick memory refresh on all the new-fangled lingo you’re bound to encounter as TV travels into the future.
Canada, Accenture: The Moneyball Moment for Marketing in Canada
New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and missing out on significant revenue as a result. This comprehensive attribution study covers $3 Billion in media spend across 100+ brands.
Europe, FreeWheel Council for premium Video, Europe (FWCE): Cracking the Programmatic Conundrum
The paper examines how premium video providers have embraced automated technology to enhance their offerings. It looks at programmatic from a different perspective and explores three strategic approaches premium video broadcasters and pay TV operators are taking to gradually transform their businesses through automation.
Worldwide, Ooyala: State of the Broadcast Industry 2019 report
The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months.
US, The VAB: 2019 VAB Video Insights Guide
This indispensable guide is bursting with compelling data, must-read charts and need-to-know statistics within multi-screen TV.
US, The VAB: TV Preferred: understanding YouTube enthusiasts’ affinity for video content
The VAB examined YouTube enthusiasts’ emotional relationship between ad-supported TV and original YouTube content. The report shows that while YouTube Enthusiasts have an inherent affection for the YT platform, it doesn’t mean they exclusively desire only digital-based, UGC content. They are video addicts that are highly engaged with content across platforms including long-form, professionally-produced episodic programming from ad-supported TV.
Worldwide, Simulmedia: The hidden story behind TV’s ratings decline
In this paper Simulmedia sought to find out what’s causing TV’s ratings decline and what it means for TV advertisers.
Germany, IP: The Beauty Report
IP Deutschland publishes a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy.
Europe, IAB: White Paper: Connected TV
IAB Europe launched a white-paper last month to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe.
Australia, ThinkTV, Bi-Annual Fact Pack
This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV usage facts and stats.