TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all.
When: November 18th 2021
Time: from 4:00 to 5:00 PM CET
What can TV do for your brand or company? Right now – and in the years to come?
We’re welcoming three of the most iconic industry leaders to our virtual pulpit to answer just that question – and you’re invited!
Global TV Group arms advertisers with latest TV effectiveness evidence from around the world.
Research collection demonstrates how TV works in every market, for all customer objectives.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the first of three topical updates of its Global TV Deck planned for 2021.
Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.
The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms. Along with Newspaper, TV clearly stands out as a mainstream media which consumers trust.
This report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV. The Net Trust Index developed by the EBU Media Intelligence Service helped to prove that TV and Radio are still trusted much more than online platforms and social networks.
For the occasion of World TV Day, Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ad recall.
Global figures underline the power of television advertising.
‘The Global TV Deck’ is a new resource for advertisers.
Key media alliances celebrate the trustworthiness of TV on the occasion of World Television Day.
Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France. One of the findings is that newspapers, magazines and TV news have retained a greater measure of public trust than digital specialists had.
