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About the initiative

Each year on 21 November, ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and EBU (European Broadcaster Union) join forces to promote the power of TV widely across the globe. Celebrate the World Television Day with us!

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Members of the initiative

This project has been jointly developed by egta, EBU and ACT with the support of the European Communication Hub for the United Nations.

The initiative has also been supported by the Global TV Group and many other partners around the world.

 

Click on the buttom to view the full list of supporting organisations.

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The 2019 edition

TV touches countless viewers around the world – millions of entertaining, inspiring and informative stories, just waiting to be discovered, changing the viewers’ perception of the world. This is why this year’s edition focuses on the diversity of television content – great stories, available when and where they want, on a multitude of TV platforms, triggering their curiosity, interest and loyalty.

The topic of diversity also underlines the larger societal topic increasingly featured in TV programmes and advertising campaigns. In this broader meaning, with a range scope of diverse content, TV plays a powerful role as a force for good and contributes to a democratic society.

The three associations will produce a dedicated TV spot that will be broadcast by TV channels around the world.

On this occasion, we would like to thank all the broadcasters and production companies who provided footage for this years' clip.

Discover the 2019 TV spot     Read the press release

Previous editions

Our campaign is running since 2013!

See previous editions