Each year on 21 November, ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and EBU (European Broadcaster Union) join forces to promote the power of TV widely across the globe. Celebrate the World Television Day with us!
This project has been jointly developed by egta, EBU and ACT with the support of the European Communication Hub for the United Nations.
The initiative has also been supported by the Global TV Group and many other partners around the world.
Click on the buttom to view the full list of supporting organisations.
Tweets by @WorldTVDayFollow1,0502,762
📺 Television opens hearts, opens minds and opens eyes. Celebrate #WorldTVDay with us on Wednesday! #WeLoveTV #InTVwetrust
.@bandt: "Video Advertising Has Month-Long Affects" @Think_TV @KNelsonField #TVworks
ThinkTV Report: Video Advertising Has Month-Long Affects - B&T
Despite the findings, B&T has trouble remembering basically anything. Thank god it's Friday, hey!
The #PowerofTV in an Attention Economy as demonstrated by @thinktvca #TVworks
power of tv in an attention economy - thinkTV
The power of TV’s unparalleled reach and strong viewer connection make it the most impactful and effective advertising medium.
easyJet refocused spend towards TV as part of its successful relaunch
Read more at https://t.co/FSscWd44Q4 via @campaignmag
MYTH: ‘The majority of video viewing now happens on phones and tablets’. Check out our latest infographic as we bust common myths about the state of TV:
Infographic: Myths and Facts About TV Advertising
We set the record straight on five common myths about TV advertising.
The 2018 edition of the project will focus on TV being the source of premium content that informs, educates, inspires and unites millions of viewers around the world.
The three associations will produce a dedicated TV spot that will be broadcast by TV channels around the world.
On this occasion, we would like to thank all the broadcasters and production companies who provided footage for this years' clip.
The 2018 video will be coming soon ... Stay tuned!
Our campaign is running since 2013!
See previous editions