Discover our latest online events
The Global TV Group organises Online Talks regularly, inviting industry experts, thought leaders and C-level speakers from the TV industry to share their insights. These webinars are open to the public and attended by agencies, advertisers, research companies, sales houses and other players in the media landscape.
The Global TV Group’s Leadership session with Orlando Wood
12 May 2022
Online Talk on Tomorrow's TV, Created Today
18 November 2021
During this Online Talk, Laura Molen (President, Advertising and Partnerships, NBCUniversal), Matthias Dang (Co-CEO RTL, Germany) and Jonathan Allan (COO, Channel 4) shared their views on why TV is the medium that sits at the crossroad between viewers’ expectations, advertisers’ needs and broadcasters’ ambition and excellence. The event was moderated by Sean Cunningham (President, The Global TV Group; President & CEO, VAB).
Online Talk on the Halo Effect of TV
25 March 2021
During this Online Talk, Sean Cunningham, President and CEO of the Video Advertising Bureau, shared VAB's ground-breaking work on the Halo Effect of TV. To illustrate TV's influence on driving business outcomes and growth by life stage, the VAB took on a comprehensive analysis of hundreds of brands (both DTC and non-DTC) who have turned to TV as a way to drive their businesses forward.
Online Talk on the power of TV in the attention economy
19 November 2020
During this webinar, Karen Nelson-Field presented a summary of her ground-breaking work on video advertising effectiveness across multiple platforms through Australia, the UK and USA as well as her most recent research for the DACH region (Germany, Austria and Switzerland) - aptly named Not all reach is equal.
Online Talk on strategies for marketers to grow their brands and increase their sales through the power of TV
22 September 2020
Mark Ritson hardly needs an introduction. He is a brand consultant and Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been writing a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.
Online Talk On Advertising In Recession
During this Online Talk, Peter Field focused on several questions, including:
- Why do marketers need to continue investing in brand advertising?
- What is the type of advertising that works best under the current circumstances?
- How can TV and Radio brands equip themselves with the right set of tools and arguments so that they can gain in efficiency when they approach their client base, both the advertisers and agencies?
- How can brands defend their share of voice and seize their market opportunity?
- What does a good “long term strategy” mean in this context of crisis?