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Focus on

GTVG’s spotlight on the latest TV research and publications

NEW: Discover the first edition

This compilation puts the spotlight on four studies which merit international attention:  The Video Advertising Bureau’s An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying (US), VIA’s Rethinking Reach in the Digital Age (Belgium), SNPTV’s #ROITV3 study (France), and Screenforce’s Track the Success (DACH region).

The collection, freely available to anyone in the advertising industry, gathers the key learnings from the studies in question and the most pertinent graphs, together with a link to the complete research on the associations’ websites.

We hope you find plenty of value and inspiration in the collected research and invite you to spread the FOCUS ON  widely.

The slide deck is available to download via this link.