About the World TV Day

About the initiative

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”

Each year ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and The Global TV Group join forces with various industry actors to promote World Television Day widely across the globe, with a focus on a specific topic such as the trustworthiness or premium content which television provides.

The promotion is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes.

The member sales houses of egta are each year encouraged to organise creative events around this special day. Examples from previous years include topical TV shows, specialised ad breaks, the launch of a new TV channel, brand activations for media agencies, and many more.

Discover how broadcasters around the world are celebrating the World TV Day.

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Initiative coordinated by


egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets. Our members are multiplatform TV and audio businesses that sit at the intersection of traditional TV and radio and digital video and audio platforms. Multiplatform TV and audio bring together linear and on-demand services, across all screens and platforms.

Website: www.egta.com.

The Association of Commercial Television in Europe (ACT) represents the interests of 28 leading commercial broadcasters across Europe. The ACT member companies finance, produce, promote and distribute content and services benefiting millions of Europeans across all platforms. At ACT we believe that the healthy and sustainable commercial broadcasting sector has an important role to play in the European economy, society and culture.

Website: www.acte.be.

Institutional partner

The Brussels based United Nations Regional Information Centre for Europe (UNRIC) provides information on UN activities to 22 countries and is active on social media and websites in 13 languages. It acts as the European communication office of the United Nations and its aim is to engage and inform European citizens about global issues. It also provides liaison with institutions of the European Union in the field of information. Its outreach activities joint public information campaigns and events are organized with partners including the EU, governments, the media, NGOs, the creative community and local authorities.

Website: www.unric.org.

The initiative is supported by

The Global TV Group is an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television and remind advertisers, journalists, tech gurus, agencies and industry peers about the effectiveness and popularity of TV.

Website: www.theglobaltvgroup.com.