The Global TV Group

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GTVG’s spotlight on
the latest TV research and publications

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created today

TV leaders on how television drives brands

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Tomorrow's TV

2021

Experience the power of TV and learn how this
modern medium adapts to viewers' and marketeers' needs

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World TV Day

The TV Glossary

Download an overview of definitions
from the TV ecosystem

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TV/video ecosystem

TV industry raises the bar for cross-platform audience measurement

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measurable and accountable

Towards a fully transparent,

GTVG members

Discover the profiles of the associations
forming the GTVG network

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Meet the

Screenforce Germany’s Martin Krapf becomes president of the Global TV Group

Martin Krapf, Non-Executive Board member of Screenforce Germany, has been appointed as the new President of the Global TV Group, the grouping of TV broadcasters and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America.

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World television day celebrates today’s TV around the globe

TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience.

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Direct-to-consumer brands around the world embrace TV

International figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

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TV drives business outcomes

Global TV Group arms advertisers with latest TV effectiveness evidence from around the world. Research collection demonstrates how TV works in every market, for all customer objectives.

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