About the initiative

Each year on 21 November, ACT (Association of Commercial Television), egta (Association of TV and radio sales houses), EBU (European Broadcasting Union) and the Global TV Group join forces to promote the power of TV widely across the globe. Celebrate the World Television Day with us!

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Members of the initiative

This project has been jointly developed by egta, ACT, EBU and the Global TV Group with the support of the European Communication Hub for the United Nations.

Click on the buttom to view the full list of supporting organisations.

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The 2022 edition

The theme we have chosen for the 2022 edition is “Attention”.

This year’s edition will focus on how TV draws viewers' attention to quality entertainment, societal issues, newsworthy events, and more. The topic also underlines the increasing importance of attention as a metric for advertisers.

Watch the TV spot

Previous editions

Our campaign is running since 2013!

See previous editions