About the initiative
Each year on 21 November, ACT (Association of Commercial Television), egta (Association of TV and radio sales houses), EBU (European Broadcasting Union) and the Global TV Group join forces to promote the power of TV widely across the globe. Celebrate the World Television Day with us!
Members of the initiative
This project has been jointly developed by egta, ACT, EBU and the Global TV Group with the support of the European Communication Hub for the United Nations.
Click on the buttom to view the full list of supporting organisations.
The 2024 edition
The 2024 edition of the TV clip showcases how TV is an essential element supporting democracy.
Television delivers a unique combination of 4 elements:
- TV plays an important civic role in informing citizens about the world around them. It provides the population with vital sources of information, essential for democratic participation in society. TV reinforces media plurality representing a wide range of views and perspectives.
- TV is a trusted and reliable source of information and is held to high editorial standards (a particularly important element in the current context of increasing misinformation, fake news and lack of transparency).
- TV is a mass-reach medium offering an easy and democratic access to content and information to the wide population – across all platforms and devices, whoever and wherever audiences
- The above-mentioned elements are enhanced by TV’s unique nature as an audio-visual medium, i.e. it’s power to create collective viewing experiences, key cultural moments and cross-societal conversations (across all social groups and generations) through compelling storytelling that resonates with wide audiences.
TV’s role as an essential element supporting democracy is largely made possible by advertising as a source of funding. Advertising allows media to remain independent and free of political influence.
Previous editions
Our campaign is running since 2013!