About the initiative
Each year on 21 November, ACT (Association of Commercial Television), egta (Association of TV and radio sales houses), EBU (European Broadcasting Union) and the Global TV Group join forces to promote the power of TV widely across the globe. Celebrate the World Television Day with us!
Members of the initiative
This project has been jointly developed by egta, ACT, EBU and the Global TV Group.
Click on the buttom to view the full list of supporting organisations.
The 2025 edition
TV is Changing. Its Power Remains.
From families gathering around a single screen to witness historic moments and major sporting events, to today’s on-the-go world where news can be streamed on a smartphone during a morning commute, television has transformed into a truly multiplatform experience.
Key messages of this year’s campaign include:
- Adapting to modern life: Television now lives on every screen, from the largest living room displays to mobile devices and laptops, meeting viewers wherever they are, whenever they want to watch.
- Innovation with purpose: While platforms and technology evolve, the role of TV as a source of trusted news, inspiring stories, and cultural milestones remains unchanged.
- A trusted and reliable source: Even in our hyper-connected, content-saturated age, TV remains one of the most reliable and credible sources of information, upheld by strong editorial standards.
- A cultural meeting ground: TV continues to unite people through shared moments, fostering conversation, understanding, and cultural experiences across diverse audiences. Teaching about the past, present and future of our world.
Previous editions
Our campaign is running since 2013!