GTVG’s Online Talk on how TV business impacts democracy

Advertising in the Age of Giants: Protect Your Brand, Support Democracy

This Online Talk explored how TV publishers and brands can get responsible advertising right. Our speakers discussed how the TV industry can best contribute to a safe media sphere and uphold responsible advertising.

Topics covered during the webinar:

  • Data driven insights: Showing the degree of monopolisation in digital markets and how the digital world is no longer fair and open acces
  • Data interpretation: Analyzing the negative effects on the media economy and the diminished value creation opportunities for brands
  • Local media: Deep-diving into how brands fund trustworthy media and therefore support local economies and ultimately democracy
  • Proposed solutions: Highlighting strategies to open monopolized digital markets, foster competition, and create fair digital growth opportunities for brands
  • Regulatory explanations: Learn about the over self-regualtion of the TV industry as a response to underregaulation of the tech sector
  • Best in class: Get inspired by learning how others have already made a positive impact on society with game-changing TV campaigns

Speakers:

  • Martin Andree, Professor of Media Sciences, University of Cologne
  • Christina Forsgård,

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Celebrating World Television Day 2024: Highlighting Multiplatform TV’s Role in Supporting Democracy

On November 21, TV companies worldwide will unite to celebrate World Television Day, a reminder of the powerful role multiplatform TV plays in society. Established by the United Nations, this annual occasion emphasizes television as a vital medium for information, communication, and entertainment.

Each year, egta (the international trade body of multiplatform TV and audio businesses), and ACT (the Association of Commercial Television and VOD Services in Europe), with support from the GTVG (Global TV Group), join forces to produce a 30-second video spot, which will be aired across European TV channels, shared on digital platforms and social media.

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The Global TV Group supports egta’s Industry Charter outlining key priorities for the continued success of multiplatform TV

The Global TV Group (GTVG) proudly joins the World Radio Alliance and multiplatform TV and audio businesses worldwide in endorsing egta’s Industry Charter. This newly-launched charter embodies the shared ambition and collective commitments of more than 180 media companies, including over 100 multiplatform TV businesses.

This landmark document sets out a visionary roadmap for the continued success and evolution of multiplatform TV in today’s ever-changing media landscape. It focuses on the following five key priorities:

  1. Creating Quality Experiences – Ensuring exceptional content and viewer engagement
  2. Improving Measurement – Enhancing the accuracy and reliability of audience measurement
  3. Optimising Buying Processes – Streamlining and innovating how multiplatform TV is booked
  4. Proving Impact & Effectiveness – Demonstrating the value and effectiveness of TV and video advertising
  5. Promoting & Participating in Environmental & Social Governance (ESG) – Committing to sustainability and social responsibility initiatives

By supporting this charter, the GTVG aligns with egta and its members, inviting all industry partners who share these values and ambitions to join this transformative journey. Through unified efforts around these priorities, we aim to foster collaboration that drives long-term growth and sustainability for the TV and wider media industry.

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