Celebrating World Television Day 2024: Highlighting Multiplatform TV’s Role in Supporting Democracy

On November 21, TV companies worldwide will unite to celebrate World Television Day, a reminder of the powerful role multiplatform TV plays in society. Established by the United Nations, this annual occasion emphasizes television as a vital medium for information, communication, and entertainment.

Each year, egta (the international trade body of multiplatform TV and audio businesses), and ACT (the Association of Commercial Television and VOD Services in Europe), with support from the GTVG (Global TV Group), join forces to produce a 30-second video spot, which will be aired across European TV channels, shared on digital platforms and social media.

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EU, EBU: Trust in media

This report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV. The Net Trust Index developed by the EBU Media Intelligence Service helped to prove that TV and Radio are still trusted much more than online platforms and social networks.

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North America & UK, CMO Council: How brands annoy fans

The research confirmed that, unsurprisingly, social media is where consumers encounter a huge percentage of the total ad messages they receive. Indeed, these channels ranked second only to TV for received ad volume in the survey. However, consumers also ranked social media as the least trusted among the top five channels. They cited friends, TV and newspapers among the most trusted sources.

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Czech Republic, CVVM: Trust in selected public institutions

The biannual research by the Public Opinion Research Center (CVVM) tracks the level of trust in traditional media as well as public institutions. According to the latest data the trust in traditional media was on the rise in 2017 after a period of decline (TV rose by 5% and radio by 4% compared to 2016). The trust in traditional media was more frequently expressed among young people (below 30).

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