Booming online-born brands and online giants are placing their trust in TV.
As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.
The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, has released a new topical update of its Global TV Deck with figures from 15 markets across the globe.