TV Investments | The Global TV Group

Direct-to-consumer brands around the world embrace TV

October 27, 2021

Booming online-born brands and online giants are placing their trust in TV.

As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, has released a new topical update of its Global TV Deck with figures from 15 markets across the globe.

TV drives business outcomes

April 28, 2021

Global TV Group arms advertisers with latest TV effectiveness evidence from around the world.

Research collection demonstrates how TV works in every market, for all customer objectives.

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the first of three topical updates of its Global TV Deck planned for 2021.

Worldwide figures underline the effectiveness of television advertising

June 22, 2020

Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.

Canada, Accenture: The Moneyball Moment for Marketing in Canada

February 25, 2019

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and missing out on significant revenue as a result. This comprehensive attribution study covers $3 Billion in media spend across 100+ brands.

Worldwide, Ooyala: State of the Broadcast Industry 2019 report

January 16, 2019

The report provides global insights to consumers, technology, programming, and how the broadcast industry plans to evolve over the next 12 months.

Australia, ThinkTV, Bi-Annual Fact Pack

December 1, 2018

This special Co-viewing Edition takes a look into the power of watching content with others on linear TV, in addition to tech penetration and TV usage facts and stats.

Worldwide, VIACOM, TV Matters: Future of TV Ads

September 3, 2018

TV is the prime real estate for advertising overall and video advertising in particular. Viacom’s study digs deeper into how advertising people are not normal people, how technology is impacting the entertainment industry and why television still is remains the single most powerful way to reach people.

Link coming soon.

Worldwide, VIACOM, Hierarchy of Screens

August 2, 2018

In 2014, Viacom identified that global consumers use a “Hierarchy of Screens” for choosing how to watch content. In the ensuing four years, the television ecosystem has become much more complex, with additional viewing options and services seemingly springing up every month. Their recent TV Matters project revealed that while consumers are using all of these screens in some capacity, they continue to place the TV set at the very top of the pyramid. The king of the “Hierarchy of Screens” remains unchanged and intact.