The report provides various figures on Media adspend, market growth and other financial insights from the industry across 96 markets.
Italy, Publitalia: Trust in TV
For the occasion of World TV Day, Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ad recall.
UK, Thinkbox: Brand to Bland
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving individuals of some of their favourite brands, Thinkbox was able to use behavioural economics to surface how brands operate at a subconscious level, and what happens when we lose them!
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Worldwide, Kantar: Trust in News
Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France. One of the findings is that newspapers, magazines and TV news have retained a greater measure of public trust than digital specialists had.
Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV
In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV remains the safest and most trusted Media.
Worldwide, RTL AdConnect: TV Key Facts 2017
The TV Key Facts is RTL AdConnect’s essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.
Australia, Deloitte: Media Consumer Survey: Australian media and digital preferences 2017
Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how this has changed over time.
Worldwide, Global Web Index: Millennials Report
This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique.
Worldwide, Global Web Index: Device trends
This report goes through various insights on the different devices owned by consumer all over the world and include interesting findings such as the fact that there are now no online behaviors where tablet users are more likely to turn to their tablets than their mobiles. That said, tablet users are almost as likely to be watching TV on their tablet (40%) as their mobile (47%). These devices seem more suited for purposes like watching TV and browsing the web, when a mobile screen will not suffice.
North America & UK, CMO Council: How brands annoy fans
The research confirmed that, unsurprisingly, social media is where consumers encounter a huge percentage of the total ad messages they receive. Indeed, these channels ranked second only to TV for received ad volume in the survey. However, consumers also ranked social media as the least trusted among the top five channels. They cited friends, TV and newspapers among the most trusted sources.