How do you turn extraordinary international growth into a global brand that resonates with audiences across different markets? And what role does TV play in building the recognition, relevance and trust needed to get there?
In 2025, BYD sold 4.6 million vehicles worldwide, with more than one million sold outside China for the first time, a 145% increase year on year. Behind these remarkable figures lies a challenge familiar to international marketers: how to grow at scale while connecting with consumers locally.
Ahead of World Television Day, The Global TV Group welcomes José Miranda, CMO of BYD for the Americas, Europe, Middle East & Africa, for a special edition of its Online Talks series, exploring BYD’s international brand-building strategy and the role of TV in supporting its ambitions.
In conversation with Elliott Millard, Vice President of The Global TV Group and Head of Planning at Thinkbox, José will explore how BYD adapts its marketing approach across markets, builds recognition and trust, and brings its global identity closer to local audiences.
From high-profile partnerships with Manchester City, Inter Milan and Paris Saint-Germain to the international launch of premium brand DENZA with Daniel Craig, the discussion will explore the choices shaping BYD’s global presence, and where television fits into the picture.
The conversation will also offer a valuable advertiser perspective on what brands expect from TV today, from creative partnerships and new opportunities for collaboration to demonstrating tangible business outcomes.
The one-hour webinar will open with a welcome from Otavio Bocchino, President of The Global TV Group, and conclude with an audience Q&A moderated by Anne-Laure Dreyfus-Coutinho, TV Director, egta.
Join us on Tuesday, 17 November at 3.30 PM CET for a conversation offering fresh insights into global brand building, local relevance and the evolving role of television.