Tomorrow’s TV created today

Francisco Pedro Balsemao, CEO, Grupo Impresa, Portugal

Transcript:

“Hello everyone, and happy World TV Day. As the CEO of Portugal’s largest and most successful TV broadcaster, I am extremely proud to be an active participant in an ecosystem where such a vibrant and constantly evolving medium is thriving. 

TV as we know it has changed and will continue to change for the better. TV is about curation but also about choice. It is about trust and about freedom. It is about live and on-demand. It is about moving images but also images on the move. It is about flexibility and about precision. It is about being present and being there for our viewers, when they want us and when they need us. 

 

TV is all about giving viewers what they want, when they want it and in whatever format pleases them most. Anytime, anywhere and on any device, or as the French say mobiquité – a perfect fusion between mobility and ubiquity. 

 

In my opinion, TV is just getting started. We have been a key part of people’s lives for the past decades, because of the quality of our content and we have upped the game for the future due to our formidable omnipresence, with quick upgrades in technology, investment in creativity and talent and our unsurpassable consistency and credibility, the power of TV is unbeatable. As a passionate defender of this medium, I am confident that I will be here in 25 years’ time to share with you my thoughts on the importance of TV for the second half of the 21st century. Thank you.“

Published by:

Tomorrow’s TV created today

Casten Almqvist, CEO, TV4

Transcript:

“Dear friends,

Trust. We are in the trust business. We have an important role to play in times of confusion, between what’s a fact and what’s an opinion, what’s news and what’s views and what is activism and what is journalism.

And as you know, the demand is higher than ever before. During the pandemic we’ve enjoyed record-high consumption on our news services at TV4 in Sweden and MTV in Finland, and not only linear but more importantly digitally. To us, our news operation is our number one driver to digital transformation. So, a future-proof, sustainable, modern news operation is key going forward for our operation.

So, why not tell it out loud on the 25th anniversary of World Television Day. A solid, sustainable, modern news operation is not only good for business, it is good for society and democracy.”

Published by:

Direct-to-consumer brands around the world embrace TV

Booming online-born brands and online giants are placing their trust in TV.

As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, has released a new topical update of its Global TV Deck with figures from 15 markets across the globe.

Continue reading

Published by:

TV drives business outcomes

Global TV Group arms advertisers with latest TV effectiveness evidence from around the world.

Research collection demonstrates how TV works in every market, for all customer objectives.

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the first of three topical updates of its Global TV Deck planned for 2021.

Continue reading

Published by:

17 slides that every marketer should know about TV

Mark Ritson visits Malin Häger, Commercial Director Advertising Nordics at TV4 Media, for an interview in TV4 Growth. Based on world-leading players in insight and analysis, he presents several areas within media consumption, effect and strength in different types of media in a well-formulated and creative way.

Published by:

Worldwide figures underline the effectiveness of television advertising

Trade bodies and broadcasters around the world have joined forces for the third time to release figures on TV’s resilience and strength as an advertising medium.

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.

Continue reading

Published by: