Casten Almqvist, CEO, TV4
Transcript:
“Dear friends,
Trust. We are in the trust business. We have an important role to play in times of confusion, between what’s a fact and what’s an opinion, what’s news and what’s views and what is activism and what is journalism.
And as you know, the demand is higher than ever before. During the pandemic we’ve enjoyed record-high consumption on our news services at TV4 in Sweden and MTV in Finland, and not only linear but more importantly digitally. To us, our news operation is our number one driver to digital transformation. So, a future-proof, sustainable, modern news operation is key going forward for our operation.
So, why not tell it out loud on the 25th anniversary of World Television Day. A solid, sustainable, modern news operation is not only good for business, it is good for society and democracy.”