Focusing on four generations and five distinct age groups, the report delivers a view of how Australians are consuming different media and entertainment and how this has changed over time.
Worldwide, Global Web Index: Millennials Report
This report explores the popular millennial audience in minute detail, uncovering the demographics, brand attitudes, and perceptions that make them unique.
Worldwide, Global Web Index: Device trends
This report goes through various insights on the different devices owned by consumer all over the world and include interesting findings such as the fact that there are now no online behaviors where tablet users are more likely to turn to their tablets than their mobiles. That said, tablet users are almost as likely to be watching TV on their tablet (40%) as their mobile (47%). These devices seem more suited for purposes like watching TV and browsing the web, when a mobile screen will not suffice.
North America & UK, CMO Council: How brands annoy fans
The research confirmed that, unsurprisingly, social media is where consumers encounter a huge percentage of the total ad messages they receive. Indeed, these channels ranked second only to TV for received ad volume in the survey. However, consumers also ranked social media as the least trusted among the top five channels. They cited friends, TV and newspapers among the most trusted sources.
UK, Thinkbox: Young people and TV
In order to debunk some myth, this study proves how much young people love TV. There might be more channels, more screens, more social networks and plenty of other distractions but they still spend more time with TV than any other medium.
Czech Republic, CVVM: Trust in selected public institutions
The biannual research by the Public Opinion Research Center (CVVM) tracks the level of trust in traditional media as well as public institutions. According to the latest data the trust in traditional media was on the rise in 2017 after a period of decline (TV rose by 5% and radio by 4% compared to 2016). The trust in traditional media was more frequently expressed among young people (below 30).
Worldwide, VIACOM, TV Matters: Life Without TV – Deprivation project
How much do viewers value television? Viacom’s study on media consumption, TV Matters, aimed to answer this question by taking TV away from some participants. To really explore the power of television, they asked people to live without it for 5 days – meaning no pay TV or cable packages, no free-to-air broadcast channels, no TV on demand, no TV Everywhere apps, and no DVR access.
US, IAB: Cross-media advertising effectiveness
The research features insightful figures and three case studies from Research Now on Retail, Finance and Media, each of which involved a mix of digital and traditional media. One of the key learnings is that a media plan that includes digital executed simultaneously with traditional offline media consistently drives greater lift.