In this research, key findings are featured following consumers’ answer on attitudes to advertising, integrated brand campaigns, ad blocking and content quality.
Worldwide, Eurodata: One TV Year in the world 2018
The report provides an overview of TV consumption and audiovisual landscapes in more than 120 countries.
UK, Thinkbox: Profit Ability
The study ‘Profit Ability’ commissioned by Thinkbox from Ebiquity and Gain Theory, quantifies the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. It set out to examine and benchmark all media’s profit-generating performance, with a particular emphasis on uncovering TV advertising’s effects.
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EU, EBU: Trust in media
This report gives an idea of European citizens’ perception of the trustworthiness of several types of media including TV. The Net Trust Index developed by the EBU Media Intelligence Service helped to prove that TV and Radio are still trusted much more than online platforms and social networks.
Worldwide, WARC: Global Trends, adspend outlook
The report provides various figures on Media adspend, market growth and other financial insights from the industry across 96 markets.
Italy, Publitalia: Trust in TV
For the occasion of World TV Day, Publitalia published a study gathering insights on Italian consumers’ media consumption. TV scores high across segments including most unbiased news source and best media for ad recall.
UK, Thinkbox: Brand to Bland
The study sought to gain a deeper understanding of what brands mean to us and the role that they play in our lives. By depriving individuals of some of their favourite brands, Thinkbox was able to use behavioural economics to surface how brands operate at a subconscious level, and what happens when we lose them!
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Worldwide, Kantar: Trust in News
Kantar’s study is based on a survey of 8,000 people across the United States, Brazil, Britain and France. One of the findings is that newspapers, magazines and TV news have retained a greater measure of public trust than digital specialists had.
Canada, ThinkTV: The Real Story: In a world of fake news Canadians trust TV
In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV remains the safest and most trusted Media.
Worldwide, RTL AdConnect: TV Key Facts 2017
The TV Key Facts is RTL AdConnect’s essential study on television and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.