In a context of growing concerns over fake news, ThinkTV analyses the consequences on Canadians’ perception towards certain media. As a source for News, TV remains the safest and most trusted Media.
North America & UK, CMO Council: How brands annoy fans
The research confirmed that, unsurprisingly, social media is where consumers encounter a huge percentage of the total ad messages they receive. Indeed, these channels ranked second only to TV for received ad volume in the survey. However, consumers also ranked social media as the least trusted among the top five channels. They cited friends, TV and newspapers among the most trusted sources.
Czech Republic, CVVM: Trust in selected public institutions
The biannual research by the Public Opinion Research Center (CVVM) tracks the level of trust in traditional media as well as public institutions. According to the latest data the trust in traditional media was on the rise in 2017 after a period of decline (TV rose by 5% and radio by 4% compared to 2016). The trust in traditional media was more frequently expressed among young people (below 30).