Archives

Matthias Dang, Co-CEO, RTL Deutschland, Germany

Transcript:

“In TV as in many other sectors, tech and data are the hot topic right now and have become a cornerstone of the television business. Data doesn’t drive digitalisation; it also brings together apparent opposites. TV is continuing to shift from a one-to-many mass medium to a one-to-one target medium. In other words, by harnessing data and new technologies, TV can achieve both maximum reach and maximum personalisation.

And data has a crucial role to play here. It gives us an insight into the world of our users, helping us understand what our users want, what drives them and what excites them. Knowing their preferences, needs and behaviour allows us to offer users more attractive, customised products and content as well as tailor-made advertising.

In doing so, we combine the huge reach of our service with a target reach of advertising. Given our users the exact messages that interest them and really have an impact at any time and in any place.

So, we are nurturing the ideal conditions for effective brands and product communication in relevant, brand safe environment.

This also unlocks completely new opportunities for advertisers who are increasingly looking to address target groups based on their personal taste. Regardless of the time and the place, even with a smaller budget, thanks to the newest technology, TV can offer highly granular cross-genre targeting solutions. Personalised content and innovative technologies are the future. Addressable TV or CTV is no longer a niche topic. Given the rapid development of this medium we expect the CTV advertising market to expand hugely. And we will actively shape this growth market.

This also includes the use of AI which can pave the way for other data-driven approaches based on content data, independent of consent and cookies. AI opens the door to a world of exciting advertising sales solutions, 02:36 including cross-genre impact analysis. After all, that is what matters in the end, having the greatest impact.“

Noel Curran, Director-General, EBU

Transcript:

“I remember training as a television producer quite a while ago and I remember people talking all the time about the death of television, the pressure on television, the competitive pressure, that television was going to change, it wouldn’t last. And yet here we are today and television reaches 84% of European citizens every week, 63% of them are younger audiences. Less than the average, we know that, but still an enormous figure that any other medium would envy.

Unbelievable, your average European citizen watched 3 hours 43 minutes of television per day and in some countries that’s even higher, that’s the average. And 89% of that is still live. They’re absolutely staggering figures for this medium. Staggering figures that have not only survived but flourished.

Why is that? You know, what is it that makes it unique? It’s that reach, it’s that reach across all audiences, young and old. It is that connection with that audiences, it is that sense of bringing those audiences together. TV has these unique qualities; it certainly has a unique connection with its audience. And more than ever I think that’s what we need now. We have a growing political divide in some countries. We have a lot of talk about culture wars in other countries among society. We’ve seen the division in recent years, but we’ve also seen how people can come together. We’ve seen how people can still sit around the television box and still watch television in different ways together or on their own and still feel a connection with each other and with what they are seeing. We have seen the hugely positive impact that television output has in terms of culture, in terms of information, in terms of entertainment, in terms of diversity, in terms of education, across the board. And that is precious. And that is particularly precious now, and, you know, I don’t see that changing. If it has survived the massive, massive changes in our industry, both in terms of competition and audience habits that we have seen in recent years, then television is here to stay.”

Francisco Pedro Balsemao, CEO, Grupo Impresa, Portugal

Transcript:

“Hello everyone, and happy World TV Day. As the CEO of Portugal’s largest and most successful TV broadcaster, I am extremely proud to be an active participant in an ecosystem where such a vibrant and constantly evolving medium is thriving. 

TV as we know it has changed and will continue to change for the better. TV is about curation but also about choice. It is about trust and about freedom. It is about live and on-demand. It is about moving images but also images on the move. It is about flexibility and about precision. It is about being present and being there for our viewers, when they want us and when they need us. 

TV is all about giving viewers what they want, when they want it and in whatever format pleases them most. Anytime, anywhere and on any device, or as the French say mobiquité – a perfect fusion between mobility and ubiquity. 

In my opinion, TV is just getting started. We have been a key part of people’s lives for the past decades, because of the quality of our content and we have upped the game for the future due to our formidable omnipresence, with quick upgrades in technology, investment in creativity and talent and our unsurpassable consistency and credibility, the power of TV is unbeatable. As a passionate defender of this medium, I am confident that I will be here in 25 years’ time to share with you my thoughts on the importance of TV for the second half of the 21st century. Thank you.“

Casten Almqvist, CEO, TV4

Transcript:

“Dear friends,

Trust. We are in the trust business. We have an important role to play in times of confusion, between what’s a fact and what’s an opinion, what’s news and what’s views and what is activism and what is journalism.

And as you know, the demand is higher than ever before. During the pandemic we’ve enjoyed record-high consumption on our news services at TV4 in Sweden and MTV in Finland, and not only linear but more importantly digitally. To us, our news operation is our number one driver to digital transformation. So, a future-proof, sustainable, modern news operation is key going forward for our operation.

So, why not tell it out loud on the 25th anniversary of World Television Day. A solid, sustainable, modern news operation is not only good for business, it is good for society and democracy.”