Wolfgang Link, CEO, ProSiebenSat1 Entertainment Group, Germany
Transcript:
“Television is and remains the most important medium. One the one hand, for viewers, no other medium has such a high usage time as TV. On the other hand, for advertisers, no wonder because after all TV is the medium with the highest value for our customers. Its reach and its environment quality are both outstanding. And that generates the highest return on investment in the media industry. Because TV provides a significant branding effect but also contributes to sales.
For example, TV advertising reaches new groups of buyers through the broadness of the target group. This has a direct impact on sales of the advertised product. But as a media company, we are not resting on our laurels, of course. Smart solutions increase the value of TV advertising, for media planning, even further. After all, new forms of advertising are evolving in addition to the traditional advertising on linear TV. Addressable TV, targeting options and programmatic solutions offer completely new advertising opportunities for customers in our number one medium.”